CRM Marketing Manager
Location: Hybrid working – home and our office in Hammersmith, London
Working pattern: Full Time, 37.5 hours per week
Contract Type: Permanent
Number of roles: 1
Salary: Competitive
We are looking for a CRM Marketing Manager to join our team.
As CRM Marketing Manager at KLG, you will be responsible for leading the roadmap with the support of a CRM executive and the digital and IT team (developers and Salesforce specialists). You’ll drive a plan to transform the way we communicate with our clients (both B2C and B2B) aligned with our commercial strategy drawn from data, insights, and analysis from various sources.
This is an excellent opportunity for an exceptional CRM expert, who is looking to expand their skills and build their career with an industry leader.
What you’ll bring to the role
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Previous solid experience in a CRM role, with experience with Salesforce Marketing Cloud preferred.
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Experience building end-to-end campaigns and data pipelines into Salesforce Marketing Cloud and building personalised journeys across multiple channels.
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Experience managing stakeholders, finding business opportunities, and translating them to Marketing communications and projects.
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Strong understanding of CRM principles and strategies.
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Strong analytical skills with a goal-oriented attitude.
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Excellent communication and leadership skills.
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Attention to detail and ability to multitask.
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Bachelor’s degree in business, marketing or relevant field. Advanced degree or relevant certification (like Salesforce Marketing Cloud certification) is preferred.
What we do
The Kaplan Languages Group is part of the Kaplan Inc, one of the world’s largest and most diverse education and assessment providers. Established in 1938 by Stanley Kaplan, we operate in over 30 countries and maintain relationships and partnerships with more than 1,000 school districts, colleges and universities, professional bodies and over 10,000 businesses. Kaplan Language Group (KLG) is a leader in the educational travel sector, helping thousands of customers to realise their dreams of travelling abroad to improve their language skills. For more information on the businesses in the Kaplan Languages Group, please visit Kaplan International Languages, ESL Education and Alpadia Language Schools.
What we offer
As well as a competitive salary, hybrid/home working where possible, and paths for career progression, we offer a comprehensive benefits package that includes:
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28 days annual leave*
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Big discounts on Kaplan courses for you and your family
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24/7 confidential helpline providing counselling and other support services
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Company pension contributions
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Maternity, Adoption, Shared Parental and Paternity/Partner pay which is well above statutory levels
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Medicash Health Cash Plan
*Please note that the annual leave entitlement will be calculated on a pro rata basis if the role is part time.
How to apply
To apply for this role please submit a CV along with a Cover Letter detailing how you meet the requirements of the role no later than 29th September 2024. Note, we recommend that you apply at the earliest as we reserve the right to close the role before the closing date if we have gathered a suitable shortlist
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